Best brand in financial market
EFFIE/THE BEST BRAND is a national Award annually honoring the major outstanding achievements in the brand value building on the Russian market. It is the only national award presented to recognize the year's most effective campaigns in creation, management and building of a brand.
EFFIE/THE BEST BRAND demonstrates the advertising ability to meet marketing objectives and its crucial role in marketing. It focuses on effective marketing communications and places emphasis on what is really important - marketplace performance.
"The Best Brand" Award is hold from 1998 and since 2001 it represents the EFFIE Award in Russia, which now is hold in 33 countries all over the world.